Designing the Future - Why Intellectual Property (IP) Protection Matters
Published on:20/04/2011
WIP Day (26th April 2011), sees the launch of ACID’s (Anti
Copying in Design) IP Tracker www.acidtrading.eu.com/acid-ip-tracker,
a simple digital method of tracking delivery of IP led and confidential
information. It is an electronic addition to the ACID Design Data Bank which
holds over 350,000 copies of unregistered designs. The IP Tracker will be an
additional tool ensuring a further layer of IP awareness. Initially discussed
in 2007, the process was developed after ACID Member and designer John
Coleman’s feedback indicated that there was an increasing need for an
electronic sending service which would underpin the user’s IP Rights without
appearing threatening or unattractive to a potential client or collaborator.
ACID ambassador and designer
Sebastian Conran, "An
unintended consequence of digital technology is the dissemination & theft
of identities, ideas and designs... The ACID IP Tracker provides unequivocal
dated evidence for files in digital transit - simply, efficiently and
effectively."
Dids Macdonald, ACID’s CEO said, “Most micro enterprises and SMEs cannot afford to go to Court over infringement, so the most
important element of IP protection is a deterrent and preventative strategy,
particularly when sending sensitive information to a third party. Importantly,
providing receipted evidence of sending reverses the burden of proof and makes
it easier to take action.”
WIPO link - http://www.wipo.int/ip-outreach/en/ipday/2011/dg_message.html